Downtown Boise, autumn trees, and the Idaho foothills

LIVING IN IDAHO MEDIA & PARTNERSHIPS

Help people see why your place is worth choosing.

Independent video stories that help people understand Idaho communities, properties, destinations, and experiences before they decide where to go, live, invest, or spend time.

01 / Who we reach

Reach people already paying attention to Idaho.

Living in Idaho reaches people researching Idaho communities, neighborhoods, outdoor experiences, real estate, travel, and lifestyle.

Dated channel activity

73,209

Views

August 10 to September 6, 2026

Historical 28-day reporting period
5,627.7

Hours watched

August 10 to September 6, 2026

Historical 28-day reporting period
32.2K

Monthly audience

YouTube Analytics, September 24, 2026

Unique viewers shown in YouTube Analytics for the displayed reporting period.

Lifetime audience

1.78M

Lifetime U.S. views

Rounded from 1,775,050

6:01

Average view duration

Lifetime U.S. views

92.1%

Views from the United States

Lifetime channel views

A closer look at who’s watching

Audience profile

Lifetime channel data · September 24, 2026 snapshot

Largest age groups

55–64&65+

The two leading age groups in the channel’s lifetime audience.

Gender breakdown

71.6%Male

28.4%Female

Source: YouTube Analytics. Reporting periods vary by metric and are labeled above. Audience snapshot captured September 24, 2026. Historical reporting periods are shown for context and are not represented as current monthly performance.

Why the audience matters

The audience is researching real places and real decisions.

Living in Idaho is built around questions people ask before they move, visit, buy, invest, or spend more time in a place.

  • What is the community really like?
  • What does the surrounding lifestyle feel like?
  • What is worth seeing, doing, or understanding before making a decision?

The content gives viewers practical context while giving partners a credible way to introduce their place, property, experience, or community.

02 / Selected work

See Idaho through our lens.

Real places. Real questions.
Stories with something to take away.

They Left the East Coast for Idaho’s Mountains | Is Garden Valley Worth It? — original video thumbnail

Communities & Relocation

They Left the East Coast for Idaho’s Mountains | Is Garden Valley Worth It?

A relocation story connecting a mountain community to the people choosing to call it home.

Pros and Cons of Living in Boise Idaho in 2026 (What You Need to Know Right Now) — original video thumbnail

Practical Local Context

Pros and Cons of Living in Boise Idaho in 2026 (What You Need to Know Right Now)

A decision-focused format that presents both the appeal and tradeoffs of a place.

INSIDE Pocatello | Idaho’s #1 Most Underrated City — original video thumbnail

Community Discovery

INSIDE Pocatello | Idaho’s #1 Most Underrated City

A city feature that gives an Idaho community room for a deeper introduction.

Inside Terra View: Eagle Idaho’s New $1M+ Waterfront Community — original video thumbnail

Property & Lifestyle

Inside Terra View: Eagle Idaho’s New $1M+ Waterfront Community

A neighborhood-focused feature connecting new development with the lifestyle around it.

Craig Flood, creator of Living in Idaho

The person behind the stories

Meet Craig Flood.
Commercial production.
Idaho perspective.

Creator, Living in Idaho

Craig brings a commercial filmmaking background to stories that help people understand Idaho.

  1. Before launching Living in Idaho, Craig produced commercial video for hospitality, travel, and outdoor brands, including Triple Creek Ranch and C Lazy U Ranch.

  2. That background provides a professional production foundation and a practical understanding of how to make a destination, property, or experience come to life on screen.

  3. Today, he combines those skills with an Idaho-focused audience researching where to live, visit, invest, and spend time.

03 / WHO WE PARTNER WITH

BUILT FOR IDAHO DESTINATIONS, EXPERIENCE OPERATORS & COMMUNITY BRANDS.

Living in Idaho helps people understand the places they want to experience before they visit, return, relocate, or invest.

Resorts & mountain destinations

Ski resorts, four-season destinations, mountain communities, and places built around recreation. Show people what the destination feels like beyond the brochure.

Outdoor & backcountry experiences

Snowmobiling, off-road adventures, boating, fishing, hunting, aviation, and guided wilderness experiences. Help potential guests picture the experience before they book it.

Ranches, retreats & lodges

Dude ranches, destination lodges, retreats, and properties where the experience is the product. Bring the setting, hospitality, activities, and atmosphere to life.

Hotels & destination properties

Hotels, resorts, and destination properties that give people a reason to make the trip. Show the property in context, including the surrounding landscape, activities, and local experience.

Guided excursions & local outfitters

Businesses that help visitors get outside, explore Idaho, and do something they could not easily do on their own. Make the route, access, expertise, and experience easier to understand.

Communities, developments & lifestyle destinations

Places where the experience connects to a larger decision about living, investing, or spending more time in Idaho. Show the community, property, amenities, and lifestyle as one complete picture.

If your business helps people experience, understand, or imagine a place in Idaho, we would like to hear from you.

Start a Partnership Conversation

04 / Partnership opportunities

What a partnership can create.

The strongest partnerships start with a clear audience, a useful story, and a reason for people to care.

Content formats

  • Long-form YouTube features
  • Short-form video
  • Destination and property tours
  • Event coverage
  • Multi-location stories
  • Organic social content
  • Selected content licensing

Partnership applications

  • Resort and hotel features
  • Tourism and destination campaigns
  • Community and relocation stories
  • New development features
  • Outdoor recreation experiences
  • Local business and dining features
  • Idaho lifestyle campaigns

Partnerships are customized around the audience, location, objective, timeline, and deliverables. We begin with the story and build the content format around it.

Specific deliverables, usage rights, timelines, disclosures, and logistics are confirmed before production.

05 / Our approach

Independent perspective.
Thoughtful collaboration.

Living in Idaho content is independently produced so it remains useful and credible to the audience. We coordinate with partners on access, logistics, scheduling, brand facts, and operational details.

Partners may review factual information for accuracy, but final editorial decisions remain with Living in Idaho.

Any hosted stay, product, access, payment, or other material connection is disclosed when applicable.

06 / How it works

A simple process from idea to publication.

  1. 01

    Start with an inquiry

    Tell us about your organization, location, audience, objective, and desired timing.

  2. 02

    Define the story

    We identify the strongest content angle for both the audience and the partner.

  3. 03

    Confirm the plan

    We align on access, scheduling, deliverables, usage, disclosures, and logistics.

  4. 04

    Produce and publish

    We create the content, publish it through the agreed channels, and share relevant performance information when appropriate.

Start a Partnership Conversation

Tell us about your organization, the place or experience you represent, and the Idaho story you have in mind.

You can email us at Hello@livinginid.com.